Predictive Lenz
Big ideas. Big insight. Big Data.
Predictive Lenz harnesses the power of social media to find out more about tomorrow’s potential customers. With them, we collaborated on a powerful tool that would identify and engage audiences using advanced predictive analytics.
We designed Venture Lenz and Lenz Plus Twitter: two platforms that organize big and unstructured data sets for deeper customer insight.
The Inside Track
We innovatively combined technology and data to provide a complete social profile of a user, allowing our client to get a single view of a customer, their relationships, and their interests.
Revealing Brand Interests
With tweets, hashtags, and trends analyzed from over 100 million Twitter profiles, our client is able to access a rich body of metrics and data, giving them the ability to assess and improve their efforts and engage their audiences.
Building Customer Relationships
We realize that success depends on much more than just having insight. To that end, we enabled the ”survey” functionality, so that our client is able to connect with users to improve their experiences.
